Fwd: Successful Life Insurance Sales Secrets – Part 1: Mastering the KISS System

---------- Forwarded message ----------
From: "Mark's Morning Motivation" <motivation@chattertonworld.com>
Date: 23 Jun 2014 06:03
Subject: Successful Life Insurance Sales Secrets – Part 1: Mastering the KISS System
To:
Cc:

Did you know that Ben Feldman, the greatest insurance salesman of all time [from 1943 until his death in 1993 he held the world record for the most products sold by a salesman in a career, a year ($100,000,000), and in a single day ($20,000,000)] was the master of the KISS system? KISS – an acronym for:

• Keep It Simple, Stupid
• Keep It Super Simple
• Keep It Short & Simple
• Keep It Simple and Straightforward
• Keep It Stupidly Simple
• Keep It So Simple
• Keep It Simple and Systematic
• Keep It Short and Sweet

Ben's KISS formula incorporated all of the above, and here's an example one of Ben's closes that illustrates this – and I watched him deliver it on stage at a sales congress.

Ben carried real $1,000 and $10,000 bills (he hired security guards to travel to and from appointments with him.) After having identified his prospect's problem so that the prospect recognized the problem, knowing the cost of fixing the problem and knowing the cost of doing nothing, he would pull out and hold up these real $1,000 and $10,000 bills and say very softly (as he was a shy and quiet man),

"This is what I sell. How many of these would you like?"

Who is going to say they wouldn't like any for their family or business?!

 

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