From: Mark S. Chatterton [mark@chattertonworld.com]
Sent: Saturday, September 12, 2009 1:46 PM
To: Undisclosed-Recipient:;
Subject: The Ultimate Sales Tip
The Ultimate Sales Tip
The longer I'm in sales, the simpler it seems.
I'm talking about the things we need to do in order to be successful. There are a number of fundamentals, that when followed, will help us help more people buy.
The Ultimate Sales Tip
By Jim Meisenheimer
I was sitting in the gate area waiting to board a flight to Chicago, reading a chapter from "127 More Secrets Of Direct Mail."
Then it happened.
I got to number 123.
It grabbed me by the lapels of my sports jacket.
It really throttled me.
It caught me by surprise.
It wasn't an entirely new concept for me.
It was the words. It was the language. It was exceptional because of its brevity.
Simply brilliant!
These words will surely linger for a long time, like a burning ember.
Look, if you're an entrepreneur or a professional sales person you might want to type these words on a 3 x 5 card and get it laminated. You do not want to forget this sales tip or these powerful words.
The plane's pulling back from the gate and we're now headed to Chicago, and I'm writing this feverishly, so I can capture the essence and the power of what I just read.
It's so simple--why didn't I think of stringing these three words together?
Here's the secret # 123.
"Don't sell. SOLVE!"
Let me repeat this for you, "Don't sell. SOLVE.
So you might be wondering what's involved in the SOLVING PROCESS?
Don't talk and tell, ask questions and listen.
It's that simple.
Based on my observations most salespeople do not ask quality sales questions.
It's been said, you can tell the quality of your sales questions by the quality of the responses
you get.
This is the ultimate sales tip and you don't ever want to forget it.
"Don't sell.SOLVE."
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